The Australasian (pre 1941)
In this period the magazine was known as The Australasian and was published every Saturday in a tabloid newspaper format. It contained extensive pictorial coverage of the week's events with sections including The Yeoman- a comprehensive wrap-up of rural topics, The Sportsman- an unmatched coverage of the sporting events of the week, and Woman's Realm- providing helpful household hints and a diary of the week's social events.
The Australasian gave a fantastic insight into the life and times of Australians from week to week. News from Australia, New Zealand and abroad was presented along with market news, motoring, holiday and travel, gardening, and cinema and stage, to provide a fantastic weekly publication known for the quality and extent of its photography.
The Australasian Post (post 1941)
In May 1941 The Australasian changed to a magazine format, with content also changing to provide an extensive pictorial account of the war. Action photos, maps and artists' drawings gave the readers a great insight on what our soldiers were going through and the work done at home to support them. In the post war years the content lightened up. In October 1946 the first modern issue with a new colour magazine format and the name The Australasian Post came off the printing press. Interesting articles, lively reporting styles and a huge amount of photographs and drawings were the characteristics of the magazine during this time.
The Australasian Post was read by millions at the height of its popularity in the 60s and 70s, and featured a very Australian mix of scandal, sensationalism, human interest stories, fashion, politics, culture and entertainment. One of its best features is its focus on Australiana, with pages of Aussie jokes and cartoons, including the one and only Ettamogah Pub series.
On the coat tails of the sexual revolution in the late 60s and 70s, Post became more daring with their covers and content, often running stories focused on adultery, hedonism and nudity. Although potentially offensive to some in these more politically correct times, these publications are indicative of a very different world still coming to terms with massive political and cultural changes.