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- Broadsheet until 1997, then a tabloid.
- First published 1856
- Published in the morning, Monday to Saturday
- Stock availability at Paper Word:
- Anniversary Newspapers: 1910 – 1989
- Recent Back Issues: 2000 – present
- Although not South Australia’s first newspaper, the Advertiser is perhaps the State’s - if not the country’s - most recognisable newspaper with bold advertising covering its front page until 1942
- Although a broadsheet newspaper, The Advertiser broke conservative traditions in the first half of the century by using a bold format on its front page rather than the tight column style synonymous with the period.
- The Advertiser’s individuality was also reflected in its reporting of the news with a more liberal and slightly sensational sentiment, giving the Advertiser a strong identity that distinguished it from other Australian dailies
- Perhaps in a bid to hold on to this individuality, it retained its broadsheet format as late as 1997, but changed to a tabloid not long after introducing colour to its pages.